Washington—The American Advertising Federation awarded more than 300 ADDY Awards last week for creative excellence in advertising.
BBDO won a total of 13 awards, including a Gold ADDY Award in the national TV, institutional category for its “Jar” campaign developed for General Electric Co. It also won a Gold ADDY in the cinematography category for the campaign.
McCann Erickson won five awards, including a Gold ADDY in the national TV, communications category for its “Russia” campaign developed for Microsoft Corp. and a Gold ADDY in the online campaign category for its “Clearification” campaign for Microsoft.
HSR Business to Business won a Gold ADDY Award in the photography, enhanced category for a campaign for Zebra Technologies. The agency also won a Silver ADDY Award in the banner category for its “Rip” campaign developed for Eclipse Aviation.