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BtoB

Adero names Hill Holliday as agency of record

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Boston--Business-to-business Internet company Adero announced Thursday the selection of Boston-based Hill, Holliday, Connors, Cosmopulos, which is owned by the Interpublic Group of Cos., as its agency of record. The annual billings are expected to be $15 million to $20 million, with $5 million slated for spending in the first quarter of 2000. Adero's networks and technology are designed to help businesses create reliable Internet connections for their online customers around the world.
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