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BtoB

AdForce, Flycast establish partnership

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New York--AdForce, New York, and Flycast Communications Corp., San Francisco, said Tuesday they'll partner to improve sell-through and better manage ad-serving costs. Under terms of the agreement, AdForce will become exclusive provider of advertising management and delivery services for Flycast, enabling Flycast to concentrate on adding to its 300-strong advertiser base. Combined, the two companies reach more than 70% of U.S. Internet users, according to Media Metrix research.
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