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BtoB

AdForum reports more agency search activity in Q2

Published on .

New York--AdForum.com, a b-to-b portal for the advertising industry, reported an increase in agency search activity in the second quarter over the first quarter. AdForum's Index of Agency Search Activity found the number of searches conducted by advertisers for new agencies increased 34% over the first quarter. The index is a composite of search results on AdForum.com and its partner sites, including Advertising Age in the U.S., CB News in France, MediaGuardian in the UK, IPMark.com in Spain and Extradienst in Austria.
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