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AdForum.com reports more agency searches in first quarter

Published on .

New York--AdForum.com, a portal for the advertising community, reported more ad agency searches by advertisers in the first quarter, compared with the first quarter of 2001, according to its Index of Agency Search Activity. The index is an extract of composite searches by advertisers on AdForum.com and its partner sites. It includes activity for agency name, discipline and location, combined with selection criteria such as business sector, clients and creative work.
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