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AdForum.com reports decrease in agency searches

Published on .

New York--Ad agency searches were down 16% in the fourth quarter of 2002 from the third quarter, according to the Index of Agency Search Activity published by AdForum.com. The index reflects agency search activity on AdForum.com and its partner sites: AdAge.com in the U.S.; CB News in France; MediaGuardian in the U.K.; IPMark.com in Spain; and Extradienst in Austria.
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