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BtoB

AdGooroo adds Top Ad Copy Report to SEM Insight

Published on .

San Jose, Calif.—Search engine marketing company AdGooroo has introduced the Top Ad Copy Report as part of its SEM Insight. The new tool enables search advertisers to obtain examples of the industry’s most effective search advertisements, including those of competitors, on Google.

The report compares the effectiveness of online ads served on Google in response to specific keyword searches, determining relevance based on various factors, including coverage (percentage of time an ad appears for a given keyword) and position on the search results page.

The agency said the tool allows advertisers to see which ad copy generates response and which does not for specific sets of keywords.

—Carol Krol

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