BtoB

AdGooroo offers lead-gen tool based on ad history

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Chicago—Marketing intelligence provider AdGooroo has introduced a b-to-b lead-generation system based on target companies' online advertising activity.

Called Industry Insight, the product allows marketers to apply about two dozen advertising-focused selects to create targeted prospect lists from the more than 500,000 businesses in the company's Internet advertising database.

In a statement, AdGooroo said that a search marketing company might, for example, narrow its target fields to advertisers that spend $2,000 a month on paid search but are not current customers.

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