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BtoB

Adhoc mobile launches targeted ads for mobile marketing

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Los Angeles—Adhoc mobile announced it has launched an advertising delivery platform that will enable targeted messaging on several mobile content platforms, including text messages, mobile games and mobile search, on a pay-per-click basis. The ads are matched with demographics and publishing content, according to adhoc. Adhoc said it has secured participation from content partners, which will share revenue with adhoc.

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