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Adknowledge raises more than $200 million

Published on .

Kansas City, Mo.—Adknowledge Inc., which runs the BidSystem online advertising marketplace, has raised more than $200 million in debt and equity financing in order to pursue acquisitions. JMI Equity led the equity investment; Bank of America led the debt financing. Adknowledge said it plans to use the funds to further its services in mobile, video, content sites and display advertising for U.S. and international advertisers.
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