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BtoB

AdmantX launches emotional targeting service

Published on .

West Hartford, Conn.—AdmantX, an online advertising software company, announced the start of a beta test program for its AdmantX ad targeting software.

AdmantX uses semantics and natural language processing to help advertisers target ads to users based on emotions, motivations and online behavior. The service lets advertisers test different creative concepts and make immediate changes based on user responses.

AdmantX is now registering clients for a private beta program at www.admantx.com.

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