×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

AdMarvel, Gannett’s PointRoll launch iPad ad platform

By Published on .

Most Popular
San Mateo, Calif.—Mobile advertising company AdMarvel is partnering with PointRoll, the rich media production subsidiary of Gannett Co., to launch an ad-serving platform for Apple’s new iPad tablet computer and other mobile devices.

The iPad Advertising Platform is designed to source ads from ad networks and includes campaign management, targeting and forecasting capabilities, according to AdMarvel. Other features include click-to-contact, click-to-maps, click-to-app and click-to-video actions.

In this article: