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BtoB

AdMedia Partners to represent Gruner + Jahr in effort to sell ‘Inc.,’ ‘Fast Company’

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New York—Media investment bank AdMedia Partners said Wednesday that it will represent Gruner + Jahr in its planned sale of Inc. and Fast Company. Meredith Corp. announced Tuesday that it had agreed to acquire Parents, Child, Fitness and Family Circle from Gruner + Jahr. If Gruner + Jahr has failed to sell Inc. and Fast Company by a closing date of around June 30, Meredith said it has agreed to buy the two titles but will then put them up for sale.

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