BtoB

AdMedia report finds advertising execs optimistic about M&A deals

Published on .

Most Popular
New York—A new report from AdMedia Partners found that 67% of senior advertising and marketing executives expect to approach or be approached about an M&A deal this year, and 39% expect to complete one or more mergers or acquisitions this year.

The report was based on an online survey of more than 3,300 senior executives at advertising and marketing companies, and was conducted in December.

“Despite concerns of a recession or economic slowdown in the U.S., respondents were surprisingly optimistic about the environment for M&A deals and M&A valuations in 2008,” said Abe Jones, managing partner at AdMedia Partners.

The survey found that the U.S./Canada and Asia hold the most growth potential for industry M&A deals.

This represents a significant change from last year’s survey, when the U.S. was considered to have been by far the greatest growth opportunity, according to the report.

—Kate Maddox

In this article: