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Adobe adds cross-visit analytics to marketing suite

Published on .

San Jose, Calif.—Adobe Systems has added cross-visit analytics capabilities to its Adobe Digital Marketing Suite, enabling marketers to track a visitor's behavior within multiple sessions and across several Web properties. According to the company, the new feature tracks such visitor behaviors as website visits, product reviews read, email offers opened and price comparisons made. The new feature is expected to be available in April, Adobe said.
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