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BtoB

Adobe adds predictive analytics for search keywords

Published on .

San Jose, Calif.—Adobe Systems has upgraded its Online Marketing Suite with a new search marketing tool that predicts the performance of keywords to improve paid search campaigns. Using technology provided by partner OptiMine Software, the keyword analytics tool, added to the AdobeSearch Center module, captures the performance of each keyword in a paid-search campaign, predicts future performance and automatically generates optimal keyword bids, according to the company.
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