Adobe announces rebranding of former Omniture products

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San Jose, Calif.—Adobe Systems announced that all products that were previously branded as Omniture, which Adobe acquired in October, will now be branded Adobe. Also, the overall Omniture brand will transition to being an ingredient brand (for example, Adobe SiteCatalyst, powered by Omniture).

In addition, Adobe announced new features and functionality in the Adobe Online Marketing Suite, powered by Omniture. The new features include advanced bid strategies for Facebook ads; image and support for the Google Content Network; real-time personalization of content for BlackBerry and Android mobile applications; and reporting and dashboard enhancements.

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