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BtoB

Adobe integrates Neolane, renames it 'Campaign'

Published on .

San Jose, Calif.—Adobe Systems has completed the integration of the Neolane marketing automation platform into its Marketing Cloud, giving it a new name: Adobe Campaign. Adobe acquired Neolane in June for $600 million. With its integration and rebranding, it joins Adobe Analytics, Experience Manager, Media Optimizer, Social and Target within the Adobe marketing suite, the company said in its digital marketing blog. Earlier this week Adobe updated the Target test-and-target application with a touch-based interface and “wizards” that guide users through tested offers and content.
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