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BtoB

Adobe integrates organic, paid search management

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San Jose, Calif.—Adobe Systems is augmenting its paid-search management solution with organic search capabilities via a partnership with search management company Conductor Inc.

Adobe's SearchCenter paid-search management tool will integrate data from Conductor's SearchLight product, which tracks and analyzes search engine optimization data points, to measure such organic search metrics as keyword rank, search volume, keyword pipeline and linking.

A solution that combines paid and organic search management is aimed at managing the two functions together and not cannibalizing the search volume marketers already are receiving from organic search, according to Adobe.

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