San Jose, Calif.—Adobe Systems on Tuesday unveiled an ad campaign to drive demand for its new Creative Suite 2 software.
The campaign includes print, direct marketing, online, outdoor, public relations and special events. It was developed by Goodby, Silverstein & Partners, San Francisco.
Called "Everything but the Idea," the campaign targets the creative professional community, including art directors, graphic artists, designers and professional photographers. It features photographs by Philip-Lorca diCorcia.
Print and online ads will also be rolled out in Europe and Japan over the next several months.