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BtoB

Adobe launches ad campaign to creative pros

Published on .

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San Jose, Calif.—Adobe Systems on Tuesday unveiled an ad campaign to drive demand for its new Creative Suite 2 software.

The campaign includes print, direct marketing, online, outdoor, public relations and special events. It was developed by Goodby, Silverstein & Partners, San Francisco.

Called "Everything but the Idea," the campaign targets the creative professional community, including art directors, graphic artists, designers and professional photographers. It features photographs by Philip-Lorca diCorcia.

Print and online ads will also be rolled out in Europe and Japan over the next several months.

—Carol Krol

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