Palo Alto, Calif.—Graphic design and Internet software company Adobe Systems has augmented its online marketing capabilities, releasing its new Adobe Digital Enterprise Platform
for customer experience management.
The new platform enables the creation, review and storage of digital content through different target segments; provides for the creation and management of rich content; allows call-center staff to quickly access customer information, as well as to set up and launch of online enrollment experiences; and aids social branding engagement, among other features, according to Adobe.
“This represents a decided left turn for us, into a much deeper focus on marketing professionals within the enterprise,” Ben Watson, principal and customer experience strategist at Adobe, told BtoB
. “This provides a holistic approach, end-to-end across the customer funnel, to an immersive, multichannel user experience.”
According to Watson, the new platform incorporates technology from recent acquisitions by Adobe, including data management company Demdex Inc.
and Day Software Holding,
which helps companies manage unstructured content on websites and handle social media.
“We had strong capabilities around the creation of content and business process management, but didn't have a set of solutions for the distribution and consumption of content,” Watson said. “This is a focus on making data actionable and truly interactive.”
While the new platform is available now, Adobe will make a big push on its behalf at its MAX user conference Oct. 1-5, which attracts about 7,000 attendees.