San Jose, Calif.—Adobe Systems launched a new ad campaign with the tagline "Simplicity at work." The campaign is designed to boost awareness of Adobe as an enterprise software company.
Goodby, Silverstein & Partners, San Francisco, developed the campaign, which is aimed at C-level executives and IT decision-makers. It debuted with a full-page ad in The Wall Street Journal and will also feature print ads in publications including The New York Times, BusinessWeek, Fortune, Forbes, Information Week and Computerworld.
The campaign also includes online ads on sites such as Forbes.com, WSJ.com, ZDNet and Yahoo!
The "Simplicity at Work" campaign is Adobe’s first major initiative to build its brand in the enterprise market.