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BtoB

Adobe puts agency account up for review

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San Jose--Adobe Systems Inc. announced it is putting its U.S. advertising agency account up for review. The software company has retained Select Resources International, a management consulting firm, to conduct the search. Adobe, which develops Network Publishing software, said it needs an agency to help it create strategies to extend its brand internationally across multiple media. The firm's current agency of record, Young & Rubicam, San Francisco, will be included in the review. Other agencies were not revealed. Adobe said it expects to name a new agency in October.
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