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Adobe revamps pricing for its campaign management service

Published on .

San Jose, Calif.—Adobe Systems has unveiled a new pricing structure for its Adobe Campaign marketing platform based on the number of customer profiles rather than the volume of email messages sent. Adobe Campaign, the new name for the Neolane marketing automation solution Adobe acquired in June, will no longer be priced on the number of emails sent; instead, Adobe will charge a platform fee plus a fee per customer profile. The new pricing will enable marketers to try new channels without worrying about execution costs, Adobe said in a statement. Adobe did not specify actual pricing, which, the company said, will vary based on a company's size among other factors. The new pricing is expected to be available in January.
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