×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Adobe rolls out social marketing tool

Published on .

San Jose, Calif.—Adobe Systems has introduced Adobe Social, a product designed to manage social marketing activities such as buying advertising, publishing to fans and followers, and measuring business outcomes. The tool can also be used to identify key influencers who can affect customer perception and purchase decisions. The product will be integrated with the Adobe Digital Marketing Suite, which offers features like personalized marketing and analytics.
Most Popular
In this article: