Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Adobe Social launches predictive publishing feature

Published on .

San Jose, Calif.—Adobe has added a new predictive publishing feature to Adobe Social, part of the Adobe Marketing Cloud. The tool makes engagement predictions and timing recommendations to help social marketing teams deliver content that will engage and resonate with their audiences, the company said in a statement. The initial version offers Facebook integration; additional social platforms will be added later this year. The tool uses sentiment analysis and predictive text-mining algorithms based on historic data about engagement, post times and sentiment. The feature is designed to learn as it goes, continually refining recommendations and getting smarter with each action, the company said.
Most Popular
In this article: