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BtoB

Adobe updates Marketing Cloud with mobile, analytics tools

Published on .

San Jose, Calif.—Adobe Systems has updated the Experience Manager content-distribution module in its Marketing Cloud suite with new mobile, testing and targeting features. The mobile tool now offers design layout options such as video and image sizing as well as delivery for mobile content. And through integration with the Adobe Digital Publishing Suite, Experience Manager now also enables the repurposing of content across various online properties, including mobile devices. New testing and targeting features have also been added, based on customer online behavior tracked with Adobe Analytics.
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