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BtoB

Adobe updates optimization tool

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San Jose, Calif.—Adobe Systems has updated its Adobe Target test-and-target application with a touch-based interface and “wizards” that guide users through tested offers and content. A part of Adobe's Marketing Cloud suite, Adobe Target now includes built-in best practices for creating the most effective A/B testing and targeting activities; the ability to create variations of content directly on a Web page, including offers and image swapping; and a central repository for creating and reusing audience segments for targeting, Adobe said, in a statement. The upgraded Adobe Target also includes real-time interactive reporting in a graphical view and new targeting capabilities for mobile apps based on such engagement metrics as first launch and number of launches, the company said.
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