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Adobe updates social platform

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San Jose, Calif.—Adobe Systems has updated its Adobe Social marketing platform with support for Flickr, Foursquare, Instagram and LinkedIn. Adobe Social—which already supports such platforms as Facebook, Google+, Reddit, Tumblr and Twitter—features seven functions, including “listening,” publishing, advertising, moderating, social app building, analytics and governance. In April Adobe added predictive analytics to the platform to forecast how well a post is likely to engage customers through “likes,” comments and shares.
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