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Adobe upgrades analytics platform

Published on .

San Jose, Calif.—Adobe Systems has added a number of features to its Adobe Analytics platform, including new predictive analytics capabilities, advanced real-time reporting and data visualization. Adobe Analytics, part of the Adobe Marketing Cloud, now includes tools to identify data points that fall outside the norm based on historical trends. In addition, new real-time reporting analyzes content consumption and on-site conversion, while data visualization upgrades allow marketers to filter real-time streams of data to isolate metrics and visually depict how offers are performing, Adobe said in a statement. Upgraded video metrics capture user data every 10 seconds for content and every 5 seconds for ads. Enhanced video ad tracking helps by determining the best times to insert ads, best number of ads to show and ideal length of ads, the company said.
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