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Adometry identifies online ad hijacking threat

Published on .

Austin, Texas—Online traffic quality company Adometry Inc. has identified a new advertising fraud scheme that targets online video, display and search advertisements, a first of its kind to coordinate fraud across different online ad channels, according to the company. After injecting itself into a user's computer through an advertisement, the malware receives instructions from a host to perform search hijacking (advertisers pay for unintentional and invalid clicks) and advertising impression inflation of both display and video impression counts, Adometry said. In these cases, advertisers pay for fraudulent search clicks and ad impressions. The company said the only antivirus solution it found to protect against the malware was from Kaspersky Lab.
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