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BtoB

Adometry introduces ad views tool

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Austin, Texas—Ad verification company Adometry Inc. has added advertising viewability data to its Adometry Attribute offering to track ads actually viewed by users rather than those that merely appear on a Web page. The company's attribution metrics assigns a greater weight to viewed ads than to the industry standard ad impressions. According to Adometry, the new feature supports the Making Measurement Make Sense initiative supported by American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau.
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