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Adometry introduces cross-channel optimization tool

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Austin, Texas—Ad verification company Adometry Inc. has launched a cross-channel optimization service for display and search campaigns that automatically aligns campaign spending with marketing goals. Adometry Ad Analytics SaaS Solution Suite examines what interactions between display and search channels affect conversions and recommends campaign spending adjustments across channels to improve performance, according to the company. Adometry was formerly known as Click Forensics, an online traffic quality company. It acquired Adometry last March, adopted its name and has continued to develop the Adometry line of advertising support services.
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