×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

AdOutlet promises private labels

Published on .

Most Popular
New York--AdOutlet.com Inc. has announced plans to focus on private-branded exchanges and development of software for managing advertising sales departments. The move means AdOutlet is diverting from its Internet advertising exchange business to become more of a technology company. AdOutlet said it expects its software will be most in demand by cable TV and broadcast TV and radio station groups. It will continue to run its marketplace exchange but will license the software code used to run that exchange to companies seeking their own private-label business.
In this article: