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AdReady enhances online display advertising suite

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Seattle—Advertising technology company AdReady has enhanced its suite of solutions designed to make online display advertising perform more like search ads.

AdReady for Advertisers–Premium, AdReady for Agencies and AdReady for Publishers enable marketers to create, run, manage and optimize online display campaigns, while running online banner ads for specific placements and sites, demographics, ZIP codes, day-parting and behavioral segments.

The platforms communicate with the major search engines to determine bid and keyword recommendations, while optimization tools and reports allow campaign fine-tuning, according to the company.

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