Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit, a global leader in financial and business software. In this newly minted role, he directs the strategic vision for leveraging peer influence and tech innovation to support accounting professionals across the globe. Previously, Adrian served as Director of Social Media & Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Adrian's pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.