BtoB makes debut

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New, a new-media agency launched Tuesday, said it would handle back-office duties of Internet advertisers. The company, based in San Francisco, will focus on posting creative, report generation and inventory management, using both DoubleClick DART and AdForce for Publishers software. Headed by chief executive Mark London, AdTraffickers will focus on serving the needs of online publishers. The announcement was made at the @dTech online advertising trade show.
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