Quick chase: Advanced American Telephones takes out a spread to tell us about Synapse, a new Web-based phone system. It's all quite attractive, as the art director makes a hero of the product against a generous sweep of white space. Various components of Synapse are interspersed in the gold-toned copy that focuses on how the system is flexible enough to grow along with a customer's business. Additional features of the system are bulleted beneath the copy block.
Clue: Web-based phone systems are nothing new. This ad needs to go one better by selling us on what sets the Synapse apart from competitive systems.