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BtoB

Advances in Lead Management: New Ways to Drive Growth, Justify Budgets

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Lead Management software is becoming a must-have for b-to-b marketers who want to automate demand generation, lead scoring and routing, as well as ROI measurement. However, early versions were simplistic, allowing for basic “if/then” automation and lead routing but little else. In this session, John Neeson, Managing Director and Co-Founder of research and advisory services firm SiriusDecisions, will describe the next generation of lead management solutions now hitting the market. Mr. Neeson, whose firm has learned that Field Marketing 2.0 drives revenue growth through dramatically improved lead conversion rates, will share valuable, timely advice on the benefits of lead management optimization.
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