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Advanstar’s ‘Aftermarket Business’ to become online-only

By Published on .

Irvine, Calif.—Advanstar Communications said Monday that it plans to discontinue Aftermarket Business as a print magazine. The last print issue will be December.

The brand will move to an online-only format, which will include a monthly e-magazine, electronic news alerts and twice weekly e-newsletters.

“As a print product, we were bound to a circulation of tens of thousands of readers. In our new electronic format, we will reach the entire distribution audience, consisting of more than 140,000 decision-makers and influencers, as well as provide access to an extended total market of more than 1 million unique readers via our exclusive Web portal, SearchAutoParts.com,” Jim Savas, VP-general manager of Advanstar’s Automotive Group, said in a statement.

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