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Advanstar adopts new digital health care strategy

Published on .

Woodcliff Lake, N.J.—B-to-b media company Advanstar Communications Wednesday announced a new strategic direction for its Healthcare Group that will focus on digital distribution of information and continuing medical education through its centralized physician portal, ModernMedicine.com.

Under the plan, all existing Web sites for Advanstar’s health care publications will be integrated into ModernMedicine.com. These Web sites include the online companions of Drug Topics, Medical Economics and Patient Care.

The physician portal will also offer article summaries from more than 300 peer-reviewed journals, coding and reimbursement tools, formulary status tools, a library of continuing medical education programs, customizable patient education, coverage of more than 80 major medical conferences and practice management advice.

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