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BtoB

Advanstar announces off-road truck market titles, trade show

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Santa Ana, Calif.—Advanstar Communications announced the launch of three products serving the off-road truck market: Off-Road Retailer, the Off-Road Impact trade show and DIRTsports, a consumer magazine.

Off-Road Retailer will debut in September with a circulation of 14,000 manufacturers, dealers, distributors and fabricators; DIRTsports is also slated for launch in September.

The Off-Road Impact trade show will be launched in January 2005 in Las Vegas.

Jim Ryan is group publisher of the Off-Road Group.

—Sean Callahan

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