Advanstar buys from Rubicon Media Group

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Santa Ana, Calif.—Advanstar Communications announced Monday that it has acquired the Web site from Rubicon Media Group.

Financial terms of the deal were not disclosed.

The acquisition of the consumer Web site adds to Advanstar’s growing position in the off-road, powersports and automotive aftermarket industries. Under the direction of Jim Ryan, group director and publisher, Advanstar launched the Off-Road Group in 2004 with three products: DIRTsports, a consumer publication targeted toward off-road motorsports enthusiasts; Off-Road Retailer, a trade publication; and the Off-Road Impact Trade Show & Conference.

—Sean Callahan

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