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BtoB

Advanstar creates Healthcare Centralized Content Group

Published on .

Woodcliff Lake, N.J.—Advanstar Communications announced Tuesday that it has formed a Healthcare Centralized Content Group. The group includes the b-to-b media company’s Primary Care titles, including Drug Topics, Formulary, Geriatrics, Managed Healthcare Executive and Medical Economics. The group will consolidate physician, managed care and pharmacy content to create customized information delivery for specific audiences through print, multimedia and e-media platforms.
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