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BtoB

Advanstar to debut streaming technology magazine

Published on .

New York--Advanstar Inc. will in October launch ®MDUL¯Streaming4Business,®MDNM¯ a magazine that will cover b-to-b streaming media technology. Slated to reach 50,000 executives, it will focus on rich media applications and their integration. While streaming media's roots are in entertainment, its use among b-to-b companies is rapidly increasing. Earlier this month, New York-based DLJ Merchant Banking Partners announced it is acquiring Advanstar for more than $900 million.
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