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Advanstar names e-commerce unit

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New York--Advanstar Inc. unveiled Hive4.com as the new name for Advanstar.com. The Internet unit plans to launch 20 b-to-b portals in the next 18 months, including MagicOnline, a community for the fashion and apparel industries. Hive4.com is building these sites in partnership with PurchasePro.com and Internet professional services firm Icon Nicholson, said Robert L. Krakoff, Advanstar chairman-CEO.
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