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Advanstar plans Chinese edition of ‘Ophthalmology Times’

Published on .

New York--Advanstar Healthcare Communications, a division of Advanstar Communications Inc., announced Wednesday that it has formed an alliance to publish a Chinese language edition of Ophthalmology Times. Advanstar formed its alliance with eSinoMed Ltd., a medical information provider to the mainland Chinese market. The first issue of Ophthalmology Times China will be published in the spring of this year. The magazine, which will be headed by managing editor Dr. Yu Rong, is targeted to China's 22,000 ophthalmologists, according to Ray Lender, general manager of Advanstar Healthcare Communications. The magazine will have an initial controlled circulation of 7,500.
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