New Yorkâ"Advanstarâs Pharmaceutical Executive
announced Friday a new conference, the World Conference on Pharmaceutical Marketing, which will take place May 25-27 in Philadelphia. It will examine pharmaceutical marketing tactics and strategies. The conference will have three concurrent tracks for marketing executives, categorized by product lifecycle stageâpre-launch, launch and post-launch. Speakers will include executives from Bristol-Myers Squibb Co., Eli Lilly & Co. and Johnson & Johnson.