×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Advanstar plans pharmaceutical marketing conference

Published on .

New Yorkâ€"Advanstar’s Pharmaceutical Executive announced Friday a new conference, the World Conference on Pharmaceutical Marketing, which will take place May 25-27 in Philadelphia. It will examine pharmaceutical marketing tactics and strategies. The conference will have three concurrent tracks for marketing executives, categorized by product lifecycle stage—pre-launch, launch and post-launch. Speakers will include executives from Bristol-Myers Squibb Co., Eli Lilly & Co. and Johnson & Johnson.
Most Popular
In this article: