Advertisers to break new campaigns at Olympics opening ceremony

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Beijing—At the opening ceremony of the Beijing Olympics on Aug. 8, several b-to-b marketers will debut new TV spots. Among those breaking new campaigns are AT&T, GE, Lenovo and Visa.

GE will introduce three new spots, “Dragon,” “Crane” and “Discus,” developed by BBDO New York, which are part of its “ecomagination” platform, promoting products and services to help solve global environmental problems.

PC maker Lenovo, based in Beijing with U.S. headquarters in Raleigh, N.C., will introduce a series of ads in its “Exceptionally Engineered PCs” campaign, promoting features of its ThinkPad notebooks. The ads were created by several offices of Ogilvy Worldwide.

AT&T will debut a new TV spot called “We,” promoting the three screens on which viewers can watch the Olympics—TVs, PCs and mobile phones—as well as ads for various businesses. The campaign was created by BBDO New York and BBDO Atlanta.

Visa Inc., which launched a campaign this spring called “Go World” promoting its sponsorship of the Beijing Olympics, will run those spots as well as ads for such specific products and services as the Visa Business card and Visa Security.

The Visa campaign was developed by TBWA/Chiat/Day, Los Angeles.

—Kate Maddox

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