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BtoB

Advertisers slam Microsoft over 'do not track'

Published on .

New York—The advertising community took advantage of Advertising Week here to criticize Microsoft Corp. for its decision earlier this year to ship its new version of the Internet Explorer Web browser with “do not track” as the default setting. The board of the Association of National Advertisers, which supports advertiser self-regulation in the use of data for targeted advertising, sent a letter to Microsoft CEO Steve Ballmer and other company officers asserting that the company's decision “will undercut the effectiveness of our members' advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports.”
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